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It's just amazing how many things many women need to maintain their female status. Most women are unaware of this, but men dislike makeup and beauty products, even disgust it, it ultimately makes them feel like they bought a counterfeit product, whose beauty can only be preserved by a myriad of artifices, cunning tricks that soon seem immoral (no matter how indulgent her spouse might be to the register of female deception at first). Men like authenticity and some women just seem more natural, more in line with the natural world around them, some even manage to feign indifference to their own beauty. Makeup also makes young women (especially those younger than 25) look more mature and older, a fact that women seem to be oblivious to, while it has been discovered by Google researchers that the strongest sexual cue for men is "youth". So by applying (visible) makeup young women shoot themselves in their own foot.