>>21447379>mcdonalds still has the benefit of being known by literally everyone through decades of marketing so they will keep getting away with that but can't say the same about smaller/region specific franchises that usually can't compete with bigger players due to the average consumer being biased towards restaurants they haven't visited before that can't afford to spend billions on adsThat's not exactly true. I've never seen an ad for In-N-Out and I know about it. I've been to one in Texas and it's not great, but for the price it would be hard to find a better burger. It's definitely better than McDonald's or Burger King. But that's a pretty low bar.
>yeah i guess making food is the go-to thing when people want to start their own business and become financially independent so it's natural that not all of them will or should succeedEveryone needs to eat and a lot of people like trying new things. That's why most restaurants fail though, if people don't have a reason to keep coming back, your customers drop off sharply after a few months.
