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Look at beloved franchises like Star Trek and Bond movies now dropping F-bombs like the degenerate trash they have become.
Swearing is to be used in humour, with your tongue firmly in your cheek, which is how all the 80s action kinos managed it.
If you want to swear, say "damn", the most alpha expletive there is.
Saying "fuck" is just lazy, unimaginative and juvenile.
Pic somewhat related. M delivered the Bond franchise's first ever F-bomb and signalled the end of Bond.
Inb4 "move this to /tv/, I use movies as an example because it's a shared reference point.