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Women like to say they're bi because gays are considered high status in the current cultural zeitgeist. It's status/virtue signaling at its finest.
Also, they do it to differentiate themselves from other women in a vain attempt to appear unique i.e. "I'm not like the other girls", but ironically it's the most cliche shit because every other woman does the exact same thing.
Basically just narcissism. Ask yourself this, how many lesbian couples do you know of irl? Its probably tiny or nonexistent. Only the most brazen bitches will practice what they preach, the rest are all talk.