>>10134856As far as I can tell, the biggest reasons that the dem managed to win his initial governorship were
1. Promising to support unions, as stated before
2. An opposition to his party on gun control measures. Which turned out to be a farce when he came out supporting UBCs, magazine bans, red flag laws, and assault weapon bans, but only after his second term when such positions wouldn't have harmed him in an election
3. Supporting coal miners and the coal industry in a coal-rich state
Those three ingredients are your magic potion to winning the governorship in Montana.