>>11406459Coca-Cola (Monster Energy parent company) has embarked on one of the most extensive marketing campaigns I have ever seen. They shop Monster into 2hu, NGE, generic popular anime tripe in general and then they leave the autists they’re directly marketing to to do the heavy lifting (i.e to make their own Monster Energy shops and memes) and then the cycle repeats itself. 4chan is seen as the birthplace for that kind of stuff so after the marketing cycle has been codified here Monster Energy memes spread to Twitter, Reddit, Facebook, etc.