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It takes a while to become self-aware enough of your body to eat the required number of calories and food types in a day.
If you need some faggot company to tell you the "ideal" serving size and quantity, it's robbing you of your ability to be self-aware of your needs...
But you know, better to have a lable with a suggested serving size and regulations that to be fed soilent green until you too, become soilent green.
More data > less data.