>>16921313he means that being obsessed over russia and russian things as a westerner, specifically american is the next big soi thing
it IS already the next big soi thing cause literally almost every second video youtube recommends me is something like "WOAH DUDE LOOK WE FOUND A RUSSIAN TYPEWRITER FROM 1980'S IT'S SO COOL DUDE LOOK AT THIS EPIC VIDEO WE FILMED ABOUT IT" and all of those videos were created within the last 6 or so months