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>We run a metric each year called Most Loved Vehicles, and when it comes to the emotional connection that trucks create, it isn’t as strong as some of the other vehicles out there.
...says Alexander Edwards, president of automotive research and consulting firm Strategic Vision, which conducts an in-depth, annual, 250,000-person, psychographic new vehicle owners’ survey.
But, as it turns out, a significant portion of truck owners never use their trucks for these capabilities. According to Edwards’ data...
>75 percent of truck owners use their truck for towing one time a year or less (meaning, never).
>Nearly 70 percent of truck owners go off-road one time a year or less.
>And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.
Truck owners oversample in statistics like: the ability to outperform others, to look good while driving, to present a tough image, to have their car act as extension of their personality, and to stand out in a crowd.
...says Alexander Edwards, president of automotive research and consulting firm Strategic Vision, which conducts an in-depth, annual, 250,000-person, psychographic new vehicle owners’ survey.
But, as it turns out, a significant portion of truck owners never use their trucks for these capabilities. According to Edwards’ data...
>75 percent of truck owners use their truck for towing one time a year or less (meaning, never).
>Nearly 70 percent of truck owners go off-road one time a year or less.
>And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.
Truck owners oversample in statistics like: the ability to outperform others, to look good while driving, to present a tough image, to have their car act as extension of their personality, and to stand out in a crowd.
