Well that was really nice journey in the search of truth. And it very much reminded me of the In the Mouth of Madness. The premise was fairly similar, finding the lost book/film, that influences the world, and those who were in constant with it. I guess cigarettes are on the smaller scale. I'm not a big horror buff or anything, so maybe it was cliched or smt, i wouldn't know, and if anything, that's a good thing. At any rate, Masters of Horror, are starting very nicely. Even tho that this one was apparently 8th episode...