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Using logic and reasoning to try to prove something and not succeed does not mean that it does not exist. It's as stupid as saying that the universe doesn't exist because I can't see it.
On the other hand, he uses the argument of memetics to prove the effectiveness of the expansion of religion, which is false and ignorant, since the expansion, for example, of Christianity is due to catechism.
The same argument that could be applied to understand why he became famous. No one knows about his studies, but everyone knows that he is an atheist.
Likewise, implying that someone knows what he did, his work describes the evolution of the human being (genetics) and communication (memetics). None of his works address the complexity of the universe.