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This goes double for Millennial women who can't stand the thought of getting old.
>"Millennials are trying to cope with getting old, and they are the first generation that is kind of getting old on display because we are in a hyperconnected world," said Valeria Penttinen, an assistant professor of marketing at Northern Illinois University who focuses on digital and social media.
>Aging can be anxiety-inducing. Wrinkles and aches and pains are signs that our bodies are decaying, manifestations of the reality that we're marching toward the Big Scary that is death. Our society puts a premium on youth, and as people get older, they're viewed as irrelevant, invisible, and obsolete. Next time you're at the pharmacy, take a stroll down the greeting-card aisle. You'll find a bunch of birthday cards with jokes about aging — LOL, you're getting slow, senile, irrelevant, asexual, incapable, grumpy.
>The beauty industry is hardly the only one that capitalizes on the unfeasible pursuit of youth. So much of consumerism depends on novelty — the latest fitness craze or fashion trend or musical artist. Much of that novelty hinges on new generations and the interests and inclinations of young people, namely, the 18-to-34 demographic marketers so highly covet. For millennials, it's awkward to age out of that demo and no longer be the hot, new thing. It's jarring to realize Justin Timberlake's new tour and Usher's Super Bowl performance are nostalgia plays.
https://www.msn.com/en-us/money/news/ar-BB1ov22M
>"Millennials are trying to cope with getting old, and they are the first generation that is kind of getting old on display because we are in a hyperconnected world," said Valeria Penttinen, an assistant professor of marketing at Northern Illinois University who focuses on digital and social media.
>Aging can be anxiety-inducing. Wrinkles and aches and pains are signs that our bodies are decaying, manifestations of the reality that we're marching toward the Big Scary that is death. Our society puts a premium on youth, and as people get older, they're viewed as irrelevant, invisible, and obsolete. Next time you're at the pharmacy, take a stroll down the greeting-card aisle. You'll find a bunch of birthday cards with jokes about aging — LOL, you're getting slow, senile, irrelevant, asexual, incapable, grumpy.
>The beauty industry is hardly the only one that capitalizes on the unfeasible pursuit of youth. So much of consumerism depends on novelty — the latest fitness craze or fashion trend or musical artist. Much of that novelty hinges on new generations and the interests and inclinations of young people, namely, the 18-to-34 demographic marketers so highly covet. For millennials, it's awkward to age out of that demo and no longer be the hot, new thing. It's jarring to realize Justin Timberlake's new tour and Usher's Super Bowl performance are nostalgia plays.
https://www.msn.com/en-us/money/news/ar-BB1ov22M
