>>23072852it could be
i think the way it's prepared makes a big difference
i started with freshly ground coffee from a french press, it was good without much sweetener
instant coffee, or coffee from other methods, or lower quality coffee, could all be reasons it needs sugar
personally i drink most coffee black now, even if it's very bitter/bad, but it took a while to get to that point lol
before that i used stevia as sweetener, usually
dark roast coffee has a more consistent bitter/burnt taste, and less caffeine
lighter roast tastes a bit more sour/astringent/acidic, and has more caffeine. also the flavor changes more depending on how you brew it, than with darker roast