The issue for me, this guy Douglas Rushkoff talks about it. The issue is, when I try to tell kids and parents or whatever, they’re coming for every second of your life. That’s what these companies are coming for. And it’s not because anyone is bad. It’s not because anyone in a company has evil plans or is trying to do this. They’re not even doing it consciously. It’s because these companies, like Twitter and YouTube and Instagram, everything, they went public and they went to shareholders. So they have to grow. Their entire models are based on growth. They cannot stay stagnant. They’re trying to get more engagement from you. We used to colonize land. That was the thing you could expand into, and that’s where money was to be made. We colonized the entire Earth. There was no other place for businesses and capitalism to expand into. And then they realized human attention. They are now trying to colonize every minute of your life. That is what these people are trying to do. Every single free moment you have is a moment you could be looking at your phone, and they could be gathering information to target ads at you. That’s what’s happening. So as much as we can, you know, have really good conversations and try to humanize the conversations, the mechanism of the business is rolling toward that, just because of the markets. So it’s coming. It’s coming for every free second you have. And that’s dark. That’s really, really dark.