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Think of reddit.
Not the reddit that's on /pol/ but the other reddit, the one that's best buddies with tumblr, the one that's ultra politically correct, the one that hates donald trump to the ends of the earth and back, the one with nazi moderation that makes 4chan looks "free" in comparision, the one with a whiteknighting hypocrite owner.
Now multiply it by 100 and top it off with a deadly dose of ego. That's NeoGaf.