What is it that makes Americans such consumer hounds? The star trek battlefront business is the latest in the pattern, but certainly not anything new or unusual. There's the longstanding abusive relationship they have with Comcast. They actually make tv shows about how much they hate comcast, but the notion of not purchasing it is simply not even a concept to them, like a cat trying to read a book.

Right now, there's a huge campaign begging a game company to fix their product so they can give them money. They are so desperate to be parted with their money, they will literally wage war to do it. It's like they aren't just obese in their body from always buying potato chips, but have somehow found a way to become obese in their minds.