>>4440029One rather splendid suggestion about its origin came from a British journalist some years ago. He argued it was WAAF (Women’s Auxiliary Air Force) slang from the Second World War and referred to a facial expression caused by trying to disengage a toffee from your molars while keeping your mouth shut so as not to be noticed. “Inevitably, you are ‘looking down your ya ya’, the traditional long-faced and disapproving expression of snobs.”
Ingenious, but untrue. We can say this with certainty because the written evidence suggests that it was created in the First World War. Right context, wrong war. The issue of Notes and Queries for 10 December 1921 includes an article with the title English Army Slang as Used in the Great War. It has the entry: “ye yee. Stuck up. (Trenches.)” The trenches would be those in Belgium and northern France during the war. A services origin is supported by a quotation in Jonathon Green’s Dictionary of Slang: it’s dated 1922 and is from The Mint, a brutal but faithful record of life at that time in the Royal Air Force, written by J H Ross, a pseudonym of T E Lawrence, better known as Lawrence of Arabia. It also appears in a compilation of Soldier and Sailor Words and Phrases by Edward Fraser and John Gibbons of 1925, in which it is likewise defined as “yoo yoo”, a slang term of the time for the supposed nose-in-air attitude of the supercilious.
The origin has nothing to do with toffee but is toff, common slang of the previous half century for a person who was well-dressed to the point of being showy or flashy. This derives from tuft, Oxford and Cambridge slang for aristocratic undergraduates who marked their status by a gold tassel on their academic squares, the headgear commonly called mortarboards. This led to tufthunter, a toadying or sycophantic follower, which I wrote about some years ago.