>>6823861True
>>6823863Lol, not all but when it relates to identity it usually is. the cultivation of identity to sell product usually involves a hierarchical structuring. If you get your people to identify with a product then they are more likely to buy more of it. If you give the notion of a "real fan" then you can use the consumers to socially pressure people who identify with the product to buy something they may not want, so they can stay within the group. When you said
>get on my level>I read Harvard Law review while rolling across the living room back and forth on a chair like an autistYou were saying that you were more of a nerd than me and then "proving" it by citing that you read the Harvard law review. You inadvertently acted as an ad as a way to prove that you were a real nerd. You became a form of free advertisement targeted to people who identify with the term nerd.
