Insults are disguised as teachings, helping, giving advice, and offering solutions. The manipulator makes them appear as a sincere attempt to help, especially to others. This can also be followed by put-downs, and disappointment from the manipulator and anyone else who they have convinced of the victim's inferiority. The goal is to belittle, control, and demean the victim while covering up the appearance of wrongdoing on the manipulators behalf.