I'm not sure why but burritos are really popular with the Boomers. I mean, this is an important moment for Boomers to come together and celebrate their burritos. The Boomers are a huge demographic, and they've always been big burrito eaters. You can see in their DNA that the Boomers really care about burritos. You see this in the movies, especially when Boomers are in the background, and they're the ones who are like, "It's a burrito. It's not a tortilla. I get burritos."