>>9172545the issue is who the ad is deliberately targeting. The ad seems kinda hokey on the surface but it's actually genius. It is more self-aware than its intended audience. This isn't a product being aimed at poor people or even middle class people, it's being aimed at upper class or upper class aspirants (look at the house the couple supposedly lives in, it's like $2m). The people being targeted by this ad are successful and savvy people who are still followers and the reason the ad triggers women is because it makes them feel bad about themselves and they know they should be too smart to fall for it but it still works. The woman in the ad looks better than they do, has a more attractive husband, has lovely well-mannered children, lives in a big-ass house, presumably has a great career and (this is important) already looks really good. Everything about this woman is better than the lives of the target audience viewing it and she is still improving herself. This really fucks with modern women on a level they haven't adapted to yet.
If the Peloton ad was about a fat Wal-Mart mom, nobody would give a shit.
