Step 1: find a mildy funny joke involving wojak or pepe edits
Step 2: spam it everywhere across the web
Step 3: wait until some shitty e-celeb retweets it
Step 4: watch normalfags reshare countless edits and variants of the meme
Step 5: keep laughing with your NPC buddies at the same shit joke for months until it becomes stale and repetitive
Congrats, you've successfully contributed to making the internet slightly shittier than it previously was.