>>2756852embeddings simply go in the "embeddings" folder and you put the name of the embedding in the prompt (without the .pt extension). There are two places you can put loras. If you want to call out the lora in the prompt itself, put them in the "models/Lora" folder. If you're using the additional networks addon, they go in extensions/sd-webui-additional-networks/models/lora.
Embeddings will be loaded when you launch the ui, you should see this called out in the command line. Loras will be loaded when used. Some loras may cause an error when loaded, and you'll see this on command line as well.