>>1962645You got it kinda wrong, OP.
There are several reasons why the Bicycle Industry is seeing collapse. And it's not due to cycling becoming mainstream.
1. Pandemic:
Lockdowns & "Shelter-In-Place" orders made exceptions for "outdoor exercise", and a lot of people who typically only went to the gym for a workout thought about what they could do outdoors that's exercise. For anyone not already running, cycling became the big one.
Normies bought bicycles en masse creating massive profits for bike manufacturers.Except normies don't actually like cycling - they did 2-3 rides, didn't like how fit they needed to be to go up hills and didn't like the weather.
The result? A saturated used market for high-end bicycles.
2. Britain:
Look at the cycling brands collapsing and tell me where they're from. Islabikes, Wiggle CRC, GCN+, British Cycling, Evans Cycles - yes, they're all British.
Brexit has resulted in economic shrinkage, as various weirdos too scared of White Slavic Immigrants, now have political leaders who are all descended from former colonies. Immigration is now at record highs in the UK, and they're not Slavic people anymore.
Through a mix of Brexit fucking up the entire exporting of good, and also the Tories waging culture war on cycling, claiming that being a cyclist is "woke", and that being a cager is "freedom", it's had this impact.
3. Corporate Greed:
After the record profits from selling record numbers of high-end bicycles to middle managers with cabin fever, the bicycle industry was convinced that there's now a massive market out there for high-end bicycles.
Year after year, Specialized, Trek, Giant, Canyon, Pinarello, and Scott all made active decisions to shit on the entry level bikes, and make more and more $/€/£10k bicycles with extra special features that will save you 5 watts!
Of course, the used market is saturated with these high-end bikes going cheap, and no one buys a brand new bicycle every year.
