>>1361723>How many people do you see walking around wearing half a t-shirt?lots of people uses stupid unfunctional uncomfortable clothes, just for the hype. just get out to any normal street on any city and you'll see it.
all of the people? no, but lots of them.
the same goes with cellphones, cars, food, ideologies and, of course, bikes.
not every cyclist is going to fall for a gimmick, but with some good aimed and executed marketing you can sell almost everything.
trust me, i used to be part of the problem as an art director in advertising. i've seen incredibly stupid things selling like hot bread.
