>>1440506The sad truth is that nobody wants to watch men’s cycling let alone women’s.
Viewership is in the toilet and they’re not going to solve that problem by wasting money on women’s cycling. Chasing a non-exisiting demographic of female sports watchers when they should be investing all of their time and money into improving men’s cycling because that is all anyone will ever watch.
The only way anyone will want to watch women’s cycling is if the ride naked. That goes for all female sport now that I think about it.