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Look just announced their new endurance line and things aren't looking good.
Cheapest is $4,300 for mechanical Ultegra and aluminum wheels. Last series $3400 was entry point, so an increase of more than 25%.
$6400 gets you 105 Di2 and carbon wheels.
Aesthetics are good, no matte black, but also no Mondrian pattern available and no colors aside from a sharp looking teal that comes with FUCKING SRAM