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My predictions for cycling in the USA for the coming year:
Manufacturers will be disappointed, again, that this is not the year when e-bikes become popular and the number of cyclists grows. Why? Because our infrastructure is still horrible for cyclists, motorized or not, and the current social and political climate tends to discourage hope and optimism.
Gravel bikes will continue to be the area of greatest growth, because they have a broad appeal and utility, but basic mountain bikes will continue to be the most popular overall. Fat bikes are going to disappear, the market for them has already been exhausted.
Zwift is going to get more popular, doubly so if they realize that they can attract a larger audience if they enable Propcycle mode. Zwift is the perfect match for a era defined by social anxiety and love of digital technology.