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Cotton gymnasium anti slip tape, it's designed for hoops, pommel horse handles and other hardcore gym equipment where grip can be a matter of life and death.
It's an old school hack favoured by many cyclo-cross, drop bar mtb and road racers back in the 80s and 90, still unsurpassed for grip, comfort and durability and of course with absolutely no faggy branding or super gay colour schemes, brown or black is all you get.