>>1720471Bikes are now disposable items to be re-consoomed every 12 months.
The only thing the industry rallied around after the golden age of the 80s to mid 90's was how to churn them out faster for cheaper and how to sell less for more.
China's economy did well out of it while cyclists have been getting stiffed ever since.
No, bring back the days of mad white visionaries inventing new tech in their sheds while component manufacturers competed to perfect those new ideas and strike the perfect balance between lightness, durability and functionality.