>>1060067It's not a meme.
For instance, there is an appreciable difference riding pic related with that 36 spoke trekking wheelset I built and some Mavic Cosmic Elites. The Mavics feel a lot more responsive and handle a lot better >30km/h
OEM wheels are usually below average at best and absolute crap at worst.
It _can_ be a meme if you're a slow rich faggot and have Racing Quattros and "upgrade" to Zipp 202s or whatever.
I think you'll notice an appreciable difference and be happier with your bike overall.