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Why do helmets suck? The problem is the price point. Its a question of how much performance you can squeeze out of such a small amount of money. Take a look at the Apple Visor. Fuck everything else, if bike helmet market could support a $3500 price point all the manufacturers would make helmets actually something worth wearing. But no. People consistently value their helmets roughly at the level of the actual material costs (plastic sheet, foam, nylon sandwich). Premium helmets aren't much better. So fuck you all, no matter how many people wear helmets around the world, every day. You get the same cheap piece of shit to protect your head/face/neck you bought 50 years ago. Its fucking Paleo-capitalism for the bicylists' heads. Its fucking dumb. Logically the helmet should be at least 3x the cost of the bike, which doesn't even make sense considering your head is much more than 3x as valuable as the bike. But no. The dumb is programmed into our DNA. A failed species. So either something happens or nothing happens and I'm guessing nothing happens. We're fucked.
This world is literally dumber than dried paint.