>>1775365I think what you mean is that it wasn't a corporate packaged consoomer thing, but it was a thing, it's been a thing since the 1970s, it's been a thing since some californians started fucking around with beach cruisers, fat tyres and throwing them down mountains.
But the industry, devoid of ideas as they are, hawking a technology that is well and truly solved dragged something cool from the past, slapped a cool name on it like Gravel™ on it and now sells it as though it were something new, but it ain't, there's nothing new in cycling, only new ways to fleece fools.