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Basically the bike industry has gone the way of the car industry, a handful of giant megacorps own all the brands, and the brands on the whole are simply badges used to sell the exact same cars to different demographics or markets.
it wasn't always like that though, it's sad and it's a fact that most modern bikes are completely soulless pieces of shit that won't be admired or lusted after in years to come, a select few might, but the days of mid range bikes being future collectibles are long gone.