Quoted By:
Every day you wake up and look at your bikes and sigh and you know deep down that something is wrong. in the very core of your being you know that you have been sucked in by marketing hype. The hobby you love poisoned by consumerism and narcissistic posturing of the instagram cyclist, the bike hipster, the roadist scum
But still you resist. You don't ride Surly - its TOO pedestrian. TOO tryhard. Too... too what? The deeper truth here is the Surly line, the core line of the Cross-Check and higher angels of the Steamroller and the 1x1... and lesser angels of the pug and the km... you know that these are essentially a form of surrender
To ride a 4130 steel steed rig one must vanquish the devil of consumerism from their very soul. One must tear loose the blackened vile GROWTH festering and feasting upon the ego. The LARP, the speed, the snob... all toxic archtypes of the cycling industrial machine sent to wage war upon your hardened soul. The gooping core remains, hoping, one day, to be free.
It can be cracked open
It can be freed to run again... to drip out... then to flow
ACCEPT yourself. You ride to be free. You ride to fly like the bird. You need nothing but neutral handling, moderately priced, flexible, practical, fun steel tubes welded together in the perfect, holy geometry of the cross-check. In Black, red, brown, orange, or grey. These are the colors of earth. of Dirt. from wence we came:
BLACK (the empty universe)
RED (live giving fire of the great bang)
GREY (the color of the moon)
BROWN (Dirt - from whence we came, and where we are headed)
The Cross-Check designers know this. Make no mistake about it. The cross check is the aesthetic of the ascetic. BY practicing self-discipline and abstention from forms of indulgence, you BECOME free. You ACCEPT your place, your status, your true non-self. You ride because you are pulled to do so and allow the actions to happen. You see your thoughts, experience them, and accept them. You feel peace. The placid lake.
