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If you don't believe that carbon fiber bikes are a lot of hype and marketing, just look at the name. You couldn't ride a "carbon fiber" bike, because carbon fiber is just an ingredient. What makes the bike rigid is the epoxy, which is plastic, in conjunction with with the CF. But they knew people would resist paying high-dollars for an "epoxy" or "plastic" bike. But , ooooooooooooh, now "Carbon Fiber" sounds so high tech.