>>1992649The Archetype is a great rim for the niche it fits in and it's difficult to find a direct competitor since the other rims from other manufacturer that compete in its market segment aren't as wide, the only wheel better than I can find are Velocity A23s, 5.5mm less aero but 0.5mm wider internal width, same 23mm wide outer width. Any other commonly available rim like the Mavic CXP or Open are 19mm wide with 15mm internal width, very narrow compared to the Archetype or Velocity A23s, however, Mavics do come with spoke eyelets. H Plus Son TB14s come close to the size of Archetypes minus the aero, however, it does come with spoke eyelets. It's been thrown around that the TB14's smaller box shape rims are a stronger shape than Archetypes but Archetypes are already an overbuilt design for road wheels. From what I've read, SL42s and Formation Face has a big aero and speed advantage at a weight disadvantage. I've also read annecdotes when I was wheel shopping that SL42s and Formation Face aren't as a strong design as the Archetype because both don't have the internal dome on the inside of the rim like the Archetype has. Then there's also the Hydra if you want a super wide 25mm rim and are running tubeless and disc brakes or brakeless. I think I covered most of the obvious entry to mid level alloy options. Anyways, I love my Archetypes, I have 28s that mount to 30mm wide and it's super duper extra comfy
