>>1590791Make it so that the buses are very nice and are things people want to ride. The main company who run buses around my area have upgraded their key network of express routes to have all kinds of mod cons. They run fast along major roads to get between the local towns and cities quickly, and the number of passengers is increasing.
The American approach where everything is cheap and shit doesn't work well, you need to be prepared to pay for quality. And that probably means private sector - there are some decent state run bus companies over here like Reading, Edinburgh, or Nottingham, but even they run for profit despite being council owned.