Quoted By:
>Specialized
>buy up dozens of LBS and turn them into Specialized-only shops because Trek is doing this
>in early 2022, suddenly say they're going to do direct-to-consumer
>but keep buying more LBS to turn into Specialized-only shops
>piss off a lot of brick-and-mortar Specialized dealers
>direct-to-consumer shit is not taking off because Specialized themselves can't keep anything in stock and don't have a backorder waiting list system
>Jan 11, 2023 - announce they bought a building near Boulder for $15 million
>Jan 12, 2023 - announce layoff
Wtf is going on with this company?
