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The main problem with anything on 2 wheels is that you have to join a niche. You're either MTB dudebro or Roadie let tour de faggó or BMX kid, or Hipster Fixie. Crotch rocket Jap sport bike or Harley Davifatguy. There's no middle ground where people can just ride for fun. Except that's what Commuter, or City / "Comfort" bikes are. Naked bikes in the motorcycle world.
Helmets for each reflect the styling of the given sport, while there's no casual normie middle ground.
This is a great attempt at making just a regular basic standard bike helmet. Not strapping up to chase Strava times. Not shredding berms and downhill whips. No jumping. Just riding a bike.