Quoted By:
>Recently it's come to our attention that the term we have used, Unracing, to refer to our more relaxed cycling ethos, is offensive to many people. Racial identity is not something we are prepared to just undo or erase or ignore any longer at Rivendell Cycles.
>And so the term 'Unracing' is no longer acceptable to us, as it says to many people, that we at Rivendell believe we can simply ignore race. Pretend Racial inequality is not a big issue that we need to face together. At Rivendell we are strongly commited to understanding and addressing our racial privelages, and one of them has been our flippant usage of the phrase 'Unrace' and ignoring how badly that can hurt some people, for whom racial oppression is a daily struggle.
>Rivendell Cycles has never intended to hurt anyone, but that is simply not good enough. From now on, we will refer to our cycling style solely as 'Just Riding' and drop the 'Unrace' moniker, one which belongs in our past, which we can move forward from, together. If any Rivendell customers have any of our previous 'Unrace' stickers on their bicycles, please email me your name and address and I will send you a black lives matter Rivendell sticker which you can cover it with.
