ok so they've been a thing since at least 2006-2008
by 2015 they mean they started a new company
>We believe that everyone can be fit. We believe that getting there, maintaining and improving must be fun. We believe that having fun outdoors keeps us motivated. We believe that Rowbike is the best outdoor fitness experience available today. Our unique cutting edge Rowbike technology was invented by Scott Olson - the creator of RollerBlades and champion of outdoor fun and fitness. We formed our new company, RowBike, Inc., and began building and marketing the awesome Crew 2.0 in 2015. Scott's ingenuity and perseverance created a completely new sport with the ultimate, fun outdoor fitness machine. As Lee Iacocca (former CEO of Chrysler) would say - If you can find a better product - buy it. But we know that nothing comes close to the results you get from the total body fitness experience of the Rowbike.https://www.rowbike.com/about 