>>1218228nah. it's a new mailorder brand that's been originally based on delivering a carbon 105 bike cheaper than its competitors to win bike magazine "best bang for buck"-tests which engineers look at to determine which bike they'll order online. rapha collab and such do make it a bit swag I guess and they are on a different level to other german mailorder bikes sure, but they still have a lot of catching up to do to actual prestige brands.
the virgin here rides a canyon because it's a bike that appeals to being sensible and reasonable and getting good value for money.