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I've been looking at Crust Bikes' marketing materials, and it feels like this "I'm too cool for Surly or Salsa" could be played up more with even less substance in terms of actual bike design or component differentiation.
It could just be someone blatantly importing white label CrMo touring frames from Taiwan then just painting it in trendy colors with funky 90s decals then posting videos of art school flunkies riding it around Portland.
