What's the deal with Scott? I'm looking at their road bikes specifically the Addict RC, on paper they seem pretty good, rebranded DT Swiss wheels, decently light for the money. But I can't get over the awful company name and the even more awful model names. "Scott" sounds like the new guy at work who is perfectly nice but has a punchable face. And "Addict"? It sounds like a name you'd come up with to market an energy drink to edgy tweens.

Also get a load of this marketing drivel:
>When climbing roads that make you want to quit, having a lightweight bike with you is a sure fire way to keep the motivation high.

Like, really dude? I need a bike to motivate me to ride a bike? Is this the kind of casual who buys Scott?

Overall it seems like they're working overtime to make me NOT want to buy one, despite objectively seeming decent. Am I just being a shallow marketing victim? How has this company survived for 50+ years with such a horrible branding strategy?