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Quoted By: >>1516572 >>1516674 >>1516760 >>1517011 >>1517153 >>1517689 >>1517694 >>1517806 >>1520823
> Recently, we’ve learned our use of the term “Tribe” can be offensive to indigenous people, due to the violent history they have endured in the United States. The word “Tribe” is a colonial construct that was used to marginalize Native Americans and its continued use by non-indigenous people fails to accurately recognize their history and unique status as Tribal Nations.
> After discussion with members of the indigenous community, studying accurate representations of our shared history, and reflecting on our values as a company, Yeti Cycles has decided we will no longer use the term “Tribe” in our marketing.
> The community we have built will move forward and thrive. Yeti Gatherings will continue to be our most valued events of the year. We have walked away from a word, but the soul of our community remains intact. We ask you all to join us in embracing this change.
> Thanks to the mountain bike community for your guidance and especially to the members of the indigenous community for educating us on this issue.
damn, that's so legit
> After discussion with members of the indigenous community, studying accurate representations of our shared history, and reflecting on our values as a company, Yeti Cycles has decided we will no longer use the term “Tribe” in our marketing.
> The community we have built will move forward and thrive. Yeti Gatherings will continue to be our most valued events of the year. We have walked away from a word, but the soul of our community remains intact. We ask you all to join us in embracing this change.
> Thanks to the mountain bike community for your guidance and especially to the members of the indigenous community for educating us on this issue.
damn, that's so legit
