Crust Bikes finally embraces their station as "Rivendell With Disc Brakes" - and will go on to show how much money Grant could have made it here had no scruples and cucked his legacy for marketing hype bullshit like disc brakes on pavement bikes.

Anyways here's the new ultraromance branded model, they decided to just paint it like a Riv so it would sell this time. Honestly prefer Grant's bumbling free speech SJW behavior greatly to Crusts cynical identity politics. Grant should just sue this point, no amount of instagram shoutouts are going to make up for the revenue they bite out of Riv with this blatant ripoff