General Motors unveiled a new logo Friday that the company says symbolizes its shift toward electric vehicles.

General Motors Co. is changing its corporate logo for the first time in 56 years, giving it a new lowercase script that is designed to look more modern.

The new logo, which GM will use in all of its corporate communications, is part of a national marketing campaign starting this month themed “Everybody In” that GM will use to promote plans to sell an electric vehicle for every lifestyle and price point, GM Chief Marketing Officer Deborah Wahl said in a video conference.
As part of the campaign, ads will show a variety of people talking about GM's electric vehicle technology. The ads will prominently feature Malcolm Gladwell, an author who has written books about cultural change like "The Tipping Point."
With these ads, GM hopes to change preconceived ideas about the sorts of people who buy electric vehicles, said Deborah Wahl, GM's global chief marketing officer.
Besides the Chevrolet Bolt EV, which GM has sold since late 2016, upcoming electric vehicles GM has unveiled so far include more expensive luxury models like the Cadillac Lyriq and GMC Hummer EV. The Hummer EV will go on sale later this year starting at more than $100,000, but less expensive trim levels are expected later on.

The company has promised to introduce 30 new electric vehicle models in various markets around the world by the end of 2025, though, and many of those will be more affordable, Wahl said.

GM plans to spend $27 billion on battery-electric and self-driving vehicles and roll-out 30 electric models globally by the end of 2025. Last year, a Wall Street analyst prodded the company to change its corporate name to Ultium, the moniker GM has given to car batteries co-developed with LG Chem Ltd.