What is the difference between the two besides the obvious different handlebar style? Which one would you get?

Endurance Road Bikes, sometimes called "sportive bikes", are road bikes with a more upright, relaxed geometry, but still have drop bars. They are designed to be comfortable and easy on your back/shoulders while going long distances.

Fitness Hybrid bikes also claim the same thing. They are essentially road bikes with a flat handlebar.

Is one superior to the other in your opinion?