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Because they're not high test.
I personally blame women. For being the primary cultural drivers of consumerism, materialism and faux-masculinity. Women are and always have been the primary arbiters of what is attractive in a man and, therefore, what men do. Having a seemingly big and dangerous car induces a very primal positive reaction from women, even if they publicly virtue signal against it.
Women play this game with society and individual men where they publicly endorse men's behaviors that "weirdly" don't seem to attract women, or even do the opposite. And they stay silent or, if pressed, disavow men's behaviors that, if you look hard enough trough their patterns of sexual behavior, they actually reward.
